Expanding reality with Meta
Meta’s technology moves fast. Faster than traditional full funnel marketing campaigns can keep up. Without the right guidance and encouragement business owners and CMOs can feel lost. We needed to find a new way to help Meta stay in market at all times to react and respond at the speed of change.
Working alongside the Global Head of Marketing at Meta for Work I led on the ideation, creation and execution of an evergreen design system that revolutionised how Meta’s work offering can stay in market at all times. It challenged the way Meta had traditionally put messages out to market and prioritised efficiency and adaptability easing the burden on their internal marketing teams.
Our team supplied Meta with the approach, tools and guidance to launch their message across multiple surfaces and platforms. At pace. And it worked. The first phase of Always On reached 9,709,644 unique users and generated +900,000 click throughs. The most successful Meta for Work campaign to date.
The design system took into account the various digital surfaces Meta for Work’s marketing efforts would need to cover. As well as a library of static assets to work from we created an approach to motion that was simple, on brand and scaleable.
We took the same approach to educational material building a series of best practice e-books and templates aimed at helping businesses across a range of verticals understand emerging technology and the opportunities they will bring about.
