Championing independent thought and co-leading a diverse team of 20+ wonderful humans who work across design, strategy, writing, motion, and digital.

Creative ownership of the key Meta account. Responsible for cultivating and maintaining relationships within the organisation.

Part of the leadership team responsible for setting creative strategy, standards and process for the entire organisation.

Winning new business from the likes of TED, Yoto, Wellcome Trust and various tech and purpose clients.

Advocating for a brand led approach to all creative.

Oversaw and designed the rebrand of one of the BBCs most iconic and valuable franchises, the Attenborough fronted BBC Planet.

Collaborated with C-suite marketing leaders to ensure their commercial needs were met whilst advocating for creative excellence.

Partnering with world class agencies and incredibly talented teams at Prophet, M&C Saatchi, Superunion
, Sony Playstation, Rufus Leonard, Pollitt & Partners.

Setting up a creative studio working with startups and cultural institutions.

Building a network of trusted freelancers to collaborate with on small - medium sized projects.

Pitching and winning new business whilst maintaining relationships with existing ones.

Helping set creative culture and standards.

Training and inspiring junior creatives, encouraging them to match t.e ambition of our diverse range of clients.

Being a creative voice and encouraging clients to pursue unexpected or unconventional creative.

Introducing brand thinking to the creative team.

Bringing the creative culture and standards from the flagship London studio across into the new Mumbai studio.

Guiding and mentoring young junior designers.

Winning new business and helping build the companies reputation in a new market.

Supporting senior creatives with ideation and design. During my time at Fitch London I worked across a broad range of brand creation and retail design projects and helped translate Vodafone’s brand for retail environments.