The conversation around climate has become consumed by fear and impending doom leaving many feeling hopeless. Rainforest conservation NGO Cool Earth set out to reframe the conversation around hope and optimism.

The window of opportunity is closing but there is still time. And with radical new thinking and approaches to saving rainforests, Cool Earth can help secure the future health of our planet.

From a successful pitch myself and the team re-positioned Cool Earth as a radically optimistic solution to solving the climate crisis. And an organisation that is acutely aware of its role and the power it’s voice can have.